Your e-mails, as received by the media:

• Message comes from you, not from a PR wire or delivery service.
• Individual addressing - media name, editor name and title.
• Precisely maintained formatting.
• Links to your e-mail and Web site.
• Link to your CorporateNEWS Information Center, your own Web Information Center, or no link at all.

The Bay Tribune -- William Anderson, Features Editor

Contact:
Angela Jones
Director of Public Relations
Valley Corporation
(912) 000-0000
ajones@valleyco.com

VALLEY CORPORATION UNVEILS COMPREHENSIVE MEDIA PLACEMENT STUDY

LOS ANGELES (February 1, 2000) - New study shows media placements can be improved through the use of short e-mail releases that link back to an online Information Center. The study shows you are well served to:

• Keep the release interesting and as short as possible;
• Cover the most critical points;
• Present information in short, separated paragraphs;
• Encourage use of links and return e-mail for more information;
• Consider use of bullet-points for organization.